Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out below.
1. File this under "not shocking but still compelling:" The Exchange Lab, a programmatic digital media company with cross-client agreggated data, said that e-commerce conversion rates on Black Friday were up 60 percent compared to the previous Friday (Nov. 21). And the company noted that online advertisers on Cyber Monday got a 20 percent lift in conversions when contrasted against the previous Monday (Nov.
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