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Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going.
1. Companies will allocate 11.7 percent of their marketing budgets for analytics by 2018, up from 6.4 percent currently, according to Duke University's survey of 288 chief marketing officers.
2. The same Duke study found that mobile advertising currently takes up 3.2 percent of marketing budgets but will almost triple to 9 percent in the next three years.