Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid of an app after using it only twice.
Twice. Yikes.
Ibotta, a shopping-driven player with 2 million monthly active users, seems to have solved the viewer-retention dilemma: It pays people. The Denver company shared exclusive data with Adweek, showing that more than half of its users opened the app an impressive 25 times in January.
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