What Is Snoop Dogg Going to Do With Reddit?

Marketing himself on 'the front page of the Internet'

In early October, it was revealed that Snoop Dogg—alongside other investors such as Andreessen Horowitz, Sequoia Capital, Peter Thiel, Ron Conway and Jared Leto—purchased a portion of Reddit through a $50 million funding round. Reddit told the Financial Times it plans to use the money to increase its staff, mobile offerings and ad products.

"I've been involved in a few tech ventures over the years. Reddit is particularly interesting to me because it is such an open forum to touch base with people directly," Snoop said, adding that he loves the site because it puts users first.

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