National Football League fans watch a player's social media presence almost as closely as his on-the-field performance. No one knows that more than San Francisco 49ers quarterback Colin Kaepernick, who admits that not everyone loves him online.
"Me and social media have a love-hate relationship," said Kaepernick, who has 1.3 million Instagram followers. "Half the people love what I do. The other half hate it. Not too much middle ground."
Adweek spoke to Kaepernick and fellow NFL stars Larry Fitzgerald (Arizona Cardinals) and Drew Brees (New Orleans Saints) about the importance connecting with fans via social media a few weeks ago at South By Southwest in Austin, Texas.
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