Google made its foray into free music streaming today with the launch of an ad-supported version of Google Play Music, which will compete head-on with Pandora, Spotify and the forthcoming Apple Music.
A paid version of Google Play has been available for a couple of years, but it's the first time Google is leaning on advertising to create a free service—and likely pick up a lot more users. After all, if its advertising for services like YouTube is any indication, the deep-pocketed Internet giant probably has a big marketing budget to play with.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in