Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in years past—drew nearly 100 million views for the five finalist videos in the user-generated contest, breaking its record.
“Almost every single metric of the program exceeded what we achieved during the last six years,” Ram Krishnan, vp of marketing at Frito-Lay, told Adweek. Krishnan said Facebook’s social nature helped the videos go viral.
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