Amazon Gives Gaga Promotion Another Try

'This time, we're ready'

On Monday, Amazon offered a promotional 99 cent digital copy of Lady Gaga’s new album “Born This Way.” But the site couldn’t handle the huge volume of downloads, resulting in some frustrating technical issues for users. Now, Amazon is giving the promotion a second try, promising its customers that this time, everything will run smoothly.

“Clearly customers are really excited for Lady Gaga’s new album – we saw extraordinary response to Monday’s promotion – far above what we expected – she definitely melted some servers,” said Craig Pape, Amazon’s director of Music, in a press release.

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