Time Warner surprised the media world on Wednesday when it picked Digitas CEO Laura Lang, a digital expert but publishing newbie, to run its magazine division, Time Inc. Lang spoke with Adweek a few hours after the announcement about facing Time Inc.'s baggage, being collaborative, and her favorite Time Inc. titles.
Adweek: Why’d you decide to leave Digitas for Time Inc.?
I have been very happy leading the agency and was not looking. When you’re happy where you are, it’s not the first thing you jump on, but I took a meeting.
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