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Despite boasting one of the most talked-about and memorable commercials on last month’s Super Bowl, GoDaddy.com has opted to let its contract with The Ad Store in New York expire this week.
Instead, the Scottsdale, Ariz.-based domain registry will take its account in-house and focus on developing direct response efforts that offer a better, more measurable return on investment, said founder Bob Parsons.
“When you do branding advertising, you really don’t know what’s working and what’s not immediately,” Parsons said.
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