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The first major campaign since Peter McHugh left Amsterdam shop 180 to join Carmichael Lynch in October consists of TV and print for A.G. Edwards focusing on how well the St. Louis, Mo.-based retail brokerage cares for its clients’ “nest eggs.” Taking that theme literally, the spots, directed by Lance Acord (who previously worked with McHugh on Adidas), which broke last week, show people walking around with giant eggs (which are real, not computer generated).
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