DDB Produces 17 More 'Heroes'

New Entries Arrive in Award-Winning Bud Light Campaign
CHICAGO–DDB’s “Whassup?” campaign for Budweiser has garnered the lion’s share of national media attention, but the agency’s radio work for Bud Light has proved no less successful on the awards circuit.
The Chicago shop has just launched 17 new spots in its year-old “Heroes” effort, which subtly mocks the deep-throated narratives of “work-reward” advertising that for years was the standard for beer advertising.
“It turns it on its ear and makes it funny and relevant,” said John Immesoete, group creative director at DDB for the Anheuser-Busch brand.