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NEW YORK American Express has hired Crispin, Porter + Bogusky to handle creative duties on Open, a division that targets small-business owners, AmEx confirmed.
Longtime AmEx agency Ogilvy & Mather had handled the assignment back to its launch in 2002, according to an AmEx representative.
The incumbent and MDC Partners’ Crispin pitched ideas for the assignment and the client selected Crispin, the rep said. “We were looking for a new approach to build on the brand and our success in the small business sector,” explained the rep.
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