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NEW YORK Publicis Groupe’s Zenith Media has acquired Moxie Interactive, an Atlanta-based i-shop.
The move expands Zenith’s digital offering beyond online planning and buying, bringing creative, search engine and e-mail marketing, mobile and gaming, viral, technology development and hosting, interactive kiosks, and e-commerce into the fold.
Terms were not disclosed, but sources said the acquisition would bring Zenith’s digital billings to more than $300 million annually.
The two agencies have teamed for five years on the Verizon Wireless account, with Moxie serving as lead digital agency and Zenith as the client’s primary media shop.
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