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As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.
WPP today confirmed that it has acquired a majority stake in Essence, which was founded a decade ago, and currently ranks as the largest independent buyer of digital media.
Under the holding company's ownership, Essence, based in London with offices in New York, San Francisco, Seattle, Singapore and Tokyo, will operate as an independent brand.
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