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Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide.
Even if you're really into clothes, it's hard to dig something like laundry detergent. And yet Tide, that orange box of soap from Cincinnati, has somehow transcended the chemical category to become a comfort brand.
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