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Earlier this fall, Intel marketing execs were visiting their new agency, mcgarrybowen, when they noticed a copy of Adweek featuring The Big Bang Theory's Jim Parsons on the cover. That chance encounter planted the creative seeds for the agency's first campaign for the semiconductor manufacturer, which breaks Monday.
The fourth-quarter push focuses on Intel's new technologies and products, emphasizing the company's new 3D camera technology, RealSense.
Intel invited mcgarrybowen's creative teams to its corporate headquarters in Santa Clara, Calif.,
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