Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.
The popularity of computers that you can wear is at a tipping point—10 percent of Americans already sport activity trackers such as Fitbit Flex and Jawbone UP. And 45 percent of those surveyed said they are "intrigued by the prospect of getting a wearable device." By comparison, 4 percent of Europeans wear fitness trackers, and 32 percent are interested in buying wearable devices.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in