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Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with Times Square ads drew 54,000 photo submissions. The effort, pitched in the United States, the United Kingdom, China, Hong Kong and Taiwan, centered on a contest to win a 24-carat-plated HTC One smartphone worth $2,500.
Working with Aerva, a company that offers out-of-home (OOH) digital marketing, the electronics firm drove engagement through a combination of paid ads on Facebook, Twitter, Weibo (China's version of Twitter) and WeChat (called Weixin in The People's Republic, it's an immensely popular mobile app there).
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