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TGI Friday’s is said to be shifting its creative business to Wong, Doody, Crandall, Wiener after just two years at Publicis.
The chain restaurant’s chief marketing officer, Trey Hall, knows Wong, Doody from his days as CMO at Quiznos, a former Wong, Doody client. Hall joined TGI Friday’s in May 2010.
The shift comes seven months after the company moved its media account to Pohmedia (planning) and Horizon Media (buying). The New York office of Publicis and the Chicago office of Spark Communications won the creative and media business, respectively, after a review
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