Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV.
The telecommunications company spent more than $765 million in media last year, including $448 million on TV time, according to Kantar Media. And in the first quarter of this year, $138 million of Sprint's total $188 million spend went toward TV.
In late 2011, the Overland Park, Kansas company unexpectedly shifted its account from Goodby, Silverstein & Partners to “Team Sprint,” a unit comprised of Publicis Groupe agencies and led by DigitasLBi.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in