Pop Goes the Big Food Brand

A few weeks back, you might have been one of the dazzled millions who watched the event on ABC’s The View or CBS’s The Early Show, or read about it in USA Today. No, we’re not talking about the final launch of the space shuttle. It was the debut of Orville Redenbacher’s new Pop-Up Bowl. Okay, so maybe it was a slow news week. But consumer products rarely, if ever, get this kind of major media play.