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Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter Games TV spots.
The ratings (see below) are dominated by packaged-goods, though United Airlines makes an appearance with its "Athletes Aboard" commercial. The results are based on a sample of 500 consumers, while weighing attributes such as persuasion, likeability, relevance, desire, etc. (The ads can be watched here.)
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