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NEW YORK Ogilvy North America is bringing on AKQA co-chief creative officer Lars Bastholm as its chief digital creative officer, a newly created position.
Bastholm, 40, will be responsible for Ogilvy’s digital creative work in North America. He will report to Jan Leth, global digital creative, and work with J.P. Maheu, chief digital officer for Ogilvy. (Watch a video with Leth and Basthold discussing the move.)
“It boils down to a lot of digital agencies don’t have the contact at the CMO level,” said Bastholm.
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