Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media.
The creative assignment spans traditional and digital ads and represents about $5 million in revenue. NCL's media spending totaled $33 million last year, down from about $45 million in 2013, according to Kantar Media.
The Omnicom Group shops replace The Martin Agency, which has worked with NCL since 2011.
The selections came after a review, in which Martin did not participate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in