Nine Very Olympic Ads for the 2012 London Games

Familiar themes play on

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media) a handful of this year's quintessentially Olympic ads—sometimes soaring, sometimes saccharine, sometimes both.

See, naysayers? Outsized commercial interests aren't ruining the Olympic spirit… they're just getting into it.

Check out the collection here.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in