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With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate. To harness that excitement, MLB and New Era, the official cap of MLB, launched #CapsOn—a TV, social media and in-store campaign—to encourage fans to wear their team caps on opening day on April 4 whether they're at a game, at home or stuck in the office. (April 4 is baseball's official opening day, but three nationally televised games take place on April 3.)
"Opening day is the greatest time of year," said Noah Garden, evp of business at MLB.
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