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Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands.
Euro RSCG is Merck’s lead global agency and will remain on the roster. But the Havas shop will now have competition on certain brands. Merck’s consumer portfolio includes Claritin, Dr. Scholl’s, Coppertone, Drixoral, Lotrimin, Miralax, and Tinactin.
Media spending on the global creative assignment in play is estimated at $50 million. In the U.S.
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