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Matomy Media Group has acquired mobile marketing specialist MobAff for an undisclosed sum and is folding it into digital marketing agency MediaWhiz.
The "majority" of Florida-based MobAff's nine staffers will join MediaWhiz's New York headquarters, said MediaWhiz CEO Hakan Lindskog. MobAff's founder and CEO, Alexander Tsatkin, will lead MediaWhiz's mobile division as vp and general manager. The division was launched in March.
"We have mobile advertisers and mobile publishers," Lindskog said. "But this will become a very significant accelerator of MediaWhiz's mobile business."
Before the acquisition, MediaWhiz employed about 100 staffers.
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