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Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site.
Apartments.com's CMO Becky Carr said the brand backed its decision to run its first Super Bowl with data showing that more Americans than ever are renting rather than owning. Per Apartments.com, nearly one-third of Americans rent their homes, be they apartments or houses, and the average person moves every 18 months.
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