For many advertisers and content creators, Macromedia’s Flash has brought rich media to a narrowband world.
If Macromedia Flash were a human rather than a virtual celebrity, it might be a good subject for a biopic. The animation and rich-media content software has risen from inauspicious beginnings in 1995 as the little-known FutureSplash to its acquisition in 1997 by San Francisco-based Macromedia. Its developer tools repackaged as Macromedia Flash, it has been a driving force behind the Web’s shift from a text-based medium comprising “pages” to an increasingly animated medium whose content–whether text or images–moves, transforms and interacts with the user.
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