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It's typical for brands to generate tons of buzz from a Super Bowl spot. It's less frequent that a brand gets to use a Super Bowl ad to question gender roles and to all but eliminate harmful stereotypes. But that's what happened with "Like a Girl," the 60-second commercial from Procter & Gamble personal care brand Always. And global associate brand director Michèle Baeten played a major role in the instantly iconic campaign.
Like a lot of big ideas, this one started out small.
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