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InterContinental Hotel Group’s Holiday Inn and Holiday Inn Express brands have checked out of McCann Erickson, N.Y. The global creative has been consolidated within WPP Group.
The two chains’ combined U.S. ad spending in 2011, per Nielsen, was $33.6 million, an amount that does not include digital or business-to-business advertising.
McCann, then an IHG roster agency outside the United States, won the business in 2009 and added markets like the U.S. that had previously been handled by Fallon.
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