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Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of the 23 winners of the annual Product of the Year honors.
Yes, we know, a nice bonfire could be had with all of the awards and trophies out there. But getting named one of the POY is actually a very big deal for a brand—not only for the boasting rights, but for the marketing.
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