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The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.
Past honorees include McDonald’s last year, Coca-Cola in 2013 and Mars in 2012.
The honor recognizes Heineken's past success at the festival. In the past three years, six of its brands have collectively won 41 Lions, including a Grand Prix in Creative Effectiveness.
"[Heineken] has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands,” said Philip Thomas, CEO of Lions Festivals.
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