Over the past few years, beauty has remained a consistent high spot in the often-rocky landscape of women’s magazine advertising. This month, Hearst is taking full advantage of the category’s strength with its new “Beauty Unbound” initiative, the company’s first major cross-title content and advertising push.
"If you look at our number one editorial category across the company, it’s beauty,” said Hearst Magazines president, marketing and publishing director Michael Clinton, noting that titles as diverse as Woman’s Day, Seventeen and Elle all include beauty coverage in every issue.
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