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Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon to be Havas Worldwide, and Arnold Worldwide.
The Paris-based holding company said it acquired an undisclosed majority stake in V&S. The Boulder, Colo., agency was founded in 2009 by former Crispin Porter + Bogusky’s executive director of strategy and innovation John Winsor and creative director Evan Fry along with Claudia Batten, a co-founder of gaming advertising network Massive.
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