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“The Bear,” a commercial for French premium pay channel Canal+, was the world’s most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from the major annual industry awards shows.
The film, produced by BETC, Paris, also takes the prize as the most-awarded commercial in The Gunn Report’s 14-year history.
Last year the agency bringing home the most acclaim was Wieden+Kennedy, Portland and New York, while the network winning the most awards was BBDO, which has earned that distinction for each of the past seven years.
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