Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK WPP Group’s Grey here has won the Sargento account, prevailing in a review that came down to Omnicom’s Element 79 and independent Cramer-Krasselt, Milwaukee,and independent Barkley, Kansas City, Mo.
Independent Jacobson Rost, Sheboygan, Wis., which positioned the Plymouth, Wis., cheese company with the tag “Persnickety people. Exceptional cheese,” was the incumbent on the business.
Last year, Sargento spent $13 million in measured media, per Nielsen. A new integrated campaign from Grey will bow next year.
In recent months, Grey has been on a new-biz roll, winning business from America’s Natural Gas Alliance, T.J.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in