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The London office of Grey has been named the new global creative lead on Volvo after a review that began in June.
The automaker considered six agencies before narrowing its list to four shops to pitch the business, which Arnold previously handled. In the end, the competition was between Grey and Forsman & Bodenfors, a Volvo roster shop in Stockholm, Sweden, according to sources.
To service the U.S. portion of the account, Grey will open a new office in New York.
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