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Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner.
"Our new partnership with Mindshare in the U.S. will help us advance our 'consumer-first' approach to growing our brands," said Jackie Woodward, vp, global media and connections platforms at General Mills. "Their engagement, insights and ideas were impressive across paid, owned, earned and shared media and showed deep understanding of consumer behavior."
Mindshare, a unit of WPP Group, replaces Publicis Groupe's Zenith Media, which has handled most of P&G's media chores since 2001.
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