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Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year.
The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media shop outside the U.S., a Bayer representative confirmed.
MediaCom pitched on Tuesday and Initiative went on Thursday. The meetings occurred at Bayer HealthCare’s headquarters in Morristown, N.J. The agencies declined to comment.
The assignment encompasses all divisions of Bayer HealthCare, including consumer care, pharmaceuticals, animal health and medical care.
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