Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Oreo is reaching beyond its creative lead agency, Draftfcb, in search of a Super Bowl commercial. The Interpublic shop is going up against Wieden + Kennedy to develop ideas around a client-requested "cookies versus cream" concept.
From January through June, Kraft spent $21.9 million in measured media marketing on the Oreo brand, according to Nielsen. As recently as 2008, the company invested $64.1 million in marketing Oreo, but in subsequent years it has decreased measured media support.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in