Diesel Picks Anomaly to Help 'Transcend Fashion' With Campaign Set to Launch Early Next Year

Agency worked on the brand's 'Be Stupid' effort

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Fashion brand Diesel has selected creative agency Anomaly Amsterdam to lead a new campaign that will roll out globally in February. This announcement follows the hiring of a new European CEO  as the brand seeks to update its identity for the ecommerce age.

"Diesel's success rests on its ability to reinvent itself to stay relevant and compelling without being locked in a beautiful past. We were looking for a partner that understands the changing consumer landscape, and thinks of innovative solutions beyond advertising, and we found that in Anomaly," said Diesel artistic director Nicola Formichetti in a statement. 

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