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American Express has teamed with Buzzfeed for a new campaign targeting older millennials.
The company kicked off a new video series with the publisher's video arm in recipe and do-it-yourself videos on Buzzfeed's Tasty and Nifty channels. The new campaign, "Epic Everyday," from DigitasLBi New York, will comprise 16 videos promoting Amex's Blue Cash Everyday credit card.
"We're aiming at an older millennial target [with this campaign], and Buzzfeed is just a wonderful fit for that audience," said Joe Bihlmier, vp of global media for Amex.
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