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Few client-agency teams do scare tactics quite as well as St. John Ambulance and BBH London.
With their artful yet horrifying set pieces about the importance of knowing first aid, the pair have been mainstays at Cannes, mostly recently winning a silver Film Lion for last year's excruciating "Helpless" spot. Now, they're back with a new film and interactive experience, launching today—and it's just as bleak, and sneaks up on you just as cunningly.
The film hinges on an element of surprise, which we won't spoil, but things are ominous from Blink director Dougal Wilson's very first frames.
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