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Phubbing. It's not a dirty word—or at least, no more so than any other word created by advertising.
To illustrate the importance of having a current dictionary, McCann Melbourne (the agency behind the superviral, Cannes-conquering "Dumb Ways to Die" video) orchestrated an elaborate scheme to invent and disseminate the word "phubbing"—a gerund meaning snubbing the people in one's presence in favor of one's smartphone. The goal, hidden during the early portions of the campaign, was to sell more 6th-edition Macquarie print dictionaries.
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