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Even the people who are meant to love Valentine's Day—the coupled-up, mated ones—can't fully bring themselves to enjoy it: Expectations are high, restaurants are twice as expensive, ignoring it feels self-conscious, and celebrating it makes you feel like a bit of an asshole.
Luckily, with help from Droga5, Honey Maid is offering to reposition what is already a flagrantly commercial "celebration" of feels. In its "Love Day" ad (already an improvement on the original name—far fewer syllables!), the brand leaves romantic couples to other panting merchants and focuses instead on a different kind of love: The kind forged by families.
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