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Angry college football widows give Fox Sports 1 the finger for adding more college football games this season.
That’s the creative concept behind the new “Sorry for All the Football” campaign launching today from Pereira & O’Dell, New York.
Robert Gottlieb, evp of marketing for Fox Sports, gave Adweek an exclusive preview of Fox's biggest-ever college football promotional campaign, which includes TV spots, print and online ads and social media.
The tongue-in-cheek campaign gives voice to long-suffering wives, girlfriends and pets left bereft when their loved ones become consumed with college football, for which FS1 will "apologize" to noncollege football fans for putting a strain on those relationships.
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