Ad of the Day: DirecTV Enlists Painfully Awkward Rob Lowe, Its Most Pitiful Rob Lowe Yet

Cable sure does strange things to people

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Rob Lowe keeps sinking in DirecTV's campaign.

Having already been introduced to Creepy Rob Lowe and Less Attractive Rob Lowe, now we get to meet Painfully Awkward Rob Lowe. Like his fellow lesser Rob Lowes, Painfully Awkward Rob Lowe has cable instead of DirecTV—which obviously explains the fanny pack, hiked-up pleated khakis, lisp, agoraphobia and weirdly winged hair.

"Don't be like this me," suave Hollywood actor Rob Lowe says at the end, leaving his ungainly doppelgänger cringing at a urinal.

With at least two more spots from Grey New York are on the way, it begs the question: How low can Lowe go?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in